Marketing mix y el posicionamiento del hotel Chinkana del Inka, Cusco 2024
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Date
2025
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Publisher
Escuela de Educación Superior Tecnológica Privada KHIPU
Abstract
El presente estudio planteo como objetivo general que fue Determinar la relación entre el marketing mix y el posicionamiento del Hotel Chinkana del Inka, Cusco 2024, se trabajó en lo metodológico considerando el tipo básico, alcance descriptivo-correlacional, desarrollado bajo el enfoque cuantitativo y trabajado con el diseño no experimental de corte transversal, la población fueron los huéspedes de dicho hotel hallando una muestra de 44 personas a quienes se les aplicaron un instrumento de cuestionario de preguntas de 24 ítems validados por opinión de expertos y presentan la confiabilidad con el Alfa de Cronbach= 0.929 lo que indico que es confiable, los resultados a los que se llego son que el marketing mix se presenta a un nivel medianamente adecuado con un promedio de 3,28 y en cuanto a la variable del posicionamiento este se presento con un promedio de 3,30 que también indico que esta a un nivel medianamente adecuado; al finalizar el estudio se concluyo que existe relación positiva alta entre el marketing mix y el posicionamiento del Hotel Chinkana del Inka, donde pvalor = 0.000 < 0.05 valor con el que se acepto la hipótesis de la investigación, y con un valor de correlación Rho de Spearman = 0.785 la cual se pudo considerar como una correlación positiva alta.
The general objective of this study is to determine the relationship between the marketing mix and the positioning of the Hotel Chinkana del Inka, Cusco 2024, working methodologically considering the basic type, descriptive-correlational scope, developed under the quantitative approach and worked with the non-experimental cross-sectional design, the population was the guests of said hotel, finding a sample of 44 people to whom a 24-item instrument validated by expert opinion was applied and presented reliability with Cronbach's Alpha = 0.929, which indicates which is reliable, the results reached are that the marketing mix is presented at a moderately adequate level with an average of 3.11, as for the positioning variable, it is presented with an average of 3.30 which also indicates that it is at a moderately adequate level; At the end of the study it is concluded that there is a relationship between the marketing mix and the positioning of the Chinkana del Inka Hotel, where pvalue = 0.000 < 0.05 value with which the research hypothesis is accepted, and with a correlation value Spearman's Rho = 0.785 which can be considered as a high positive correlation
The general objective of this study is to determine the relationship between the marketing mix and the positioning of the Hotel Chinkana del Inka, Cusco 2024, working methodologically considering the basic type, descriptive-correlational scope, developed under the quantitative approach and worked with the non-experimental cross-sectional design, the population was the guests of said hotel, finding a sample of 44 people to whom a 24-item instrument validated by expert opinion was applied and presented reliability with Cronbach's Alpha = 0.929, which indicates which is reliable, the results reached are that the marketing mix is presented at a moderately adequate level with an average of 3.11, as for the positioning variable, it is presented with an average of 3.30 which also indicates that it is at a moderately adequate level; At the end of the study it is concluded that there is a relationship between the marketing mix and the positioning of the Chinkana del Inka Hotel, where pvalue = 0.000 < 0.05 value with which the research hypothesis is accepted, and with a correlation value Spearman's Rho = 0.785 which can be considered as a high positive correlation
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Keywords
Marketing mix, Posicionamiento, Hotel