Promoción turística en la ruta de Cuenca de Perolniyoc Ollantaytambo - 2024
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Date
2026
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Escuela de Educacion Superior Tecnológica Privada Khipu
Abstract
Determinar en qué medida se da la promoción turística en la ruta de la cuenca de Perolniyoc Ollantaytambo 2024. El objetivo principal fue determinar cómo es y cómo debería ser la promoción turística en la ruta de la cuenca de Perolniyoc Ollantaytambo 2024 para la promoción turística se utilizó el método cuantitativo de tipo descriptivo la población incluyo turistas mediante encuestas. Los resultados de la variable promoción turística de acuerdo con la encuesta indica que Según la encuesta los resultados obtenidos en las diferentes dimensiones evaluadas evidencian una percepción mayormente neutral, con tendencias moderadamente positivas por parte de los encuestados. En la dimensión Publicidad, el 63.2% de los encuestados calificó este aspecto entre malo y regular, evidenciando debilidades en las estrategias de promoción utilizadas. En la segunda dimensión evaluada, el 63.2% manifestó una percepción regular, mientras que el 26.3% la
consideró buena, lo que refleja una valoración moderada sin alcanzar altos niveles de satisfacción. En la tercera dimensión, el 47.4% presentó una percepción positiva entre bueno y muy bueno, aunque el 26.3% expresó opiniones negativas. En general, los resultados muestran la necesidad de fortalecer las estrategias de promoción turística, especialmente en el ámbito de la publicidad, a fin de mejorar la percepción y posicionamiento de la ruta turística analizada.
The main objective of this study was to determine the extent to which tourism promotion is carried out on the Perolniyoc basin route in Ollantaytambo in 2024, as well as to identify how tourism promotion currently occurs and how it should be improved. A quantitative descriptive method was used, and the population included tourists surveyed through questionnaires. The results of the tourism promotion variable, according to the survey, indicate that the findings obtained in the different evaluated dimensions show a mostly neutral perception with moderately positive tendencies among respondents. In the Advertising dimension, 63.2% of respondents rated this aspect between poor and regular, revealing weaknesses in the promotion strategies used. In the second evaluated dimension, 63.2% reported a regular perception, while 26.3% considered it good, reflecting a moderate evaluation without reaching high levels of satisfaction. In the third dimension, 47.4% showed a positive perception between good and very good, although 26.3% expressed negative opinions. Overall, the results highlight the need to strengthen tourism promotion strategies, especially in advertising, in order to improve the perception and positioning of the analyzed tourist route.
The main objective of this study was to determine the extent to which tourism promotion is carried out on the Perolniyoc basin route in Ollantaytambo in 2024, as well as to identify how tourism promotion currently occurs and how it should be improved. A quantitative descriptive method was used, and the population included tourists surveyed through questionnaires. The results of the tourism promotion variable, according to the survey, indicate that the findings obtained in the different evaluated dimensions show a mostly neutral perception with moderately positive tendencies among respondents. In the Advertising dimension, 63.2% of respondents rated this aspect between poor and regular, revealing weaknesses in the promotion strategies used. In the second evaluated dimension, 63.2% reported a regular perception, while 26.3% considered it good, reflecting a moderate evaluation without reaching high levels of satisfaction. In the third dimension, 47.4% showed a positive perception between good and very good, although 26.3% expressed negative opinions. Overall, the results highlight the need to strengthen tourism promotion strategies, especially in advertising, in order to improve the perception and positioning of the analyzed tourist route.
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Keywords
Promoción turística, Publicidad