Marketing mix de los atractivos arqueológicos del distrito de Suykutambo Espinar Cusco - 2025
No Thumbnail Available
Date
2026
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Escuela de Educacion Superior Tecnológica Privada Khipu
Abstract
Este estudio investigativo se propone exponer las estrategias de Marketing Mix empleadas en los sitios arqueológicos del distrito de Suykutambo, situado en la provincia de Espinar, región Cusco, proyectado al año 2025. El objetivo principal es Describir el Marketing Mix de los Atractivos Arqueológicos del distrito de Suykutambo Espinar, Cusco- 2025 asi como de los elementos clave: producto, precio, distribución y promoción, en el contexto del crecimiento turístico en la zona. La investigación adoptó un enfoque cualitativo y descriptivo, recurriendo a métodos como la observación in situ, entrevistas con individuos relacionados con el turismo y el análisis de documentos existentes. Los hallazgos revelan que Suykutambo dispone de un notable atractivo turístico, respaldado por su patrimonio arqueológico y belleza natural. No obstante, la implementación del Marketing Mix es limitada y carece de una planificación estratégica global. En cuanto al
producto, se detectó una oferta desorganizada y con pocos servicios adicionales. Respecto al precio, no hay tarifas establecidas ni estrategias financieras que realcen el valor del atractivo turístico. La distribución adolece de fallos por la ausencia de vías de venta formales y acuerdos con operadores turísticos, y la promoción se lleva a cabo de forma ocasional y sin tácticas digitales eficaces.
This research study aims to present the marketing mix strategies employed at the archaeological sites of the Suykutambo district, located in the province of Espinar, Cusco region, projected to the year 2025. The main objective is to examine the management of key elements: product, price, distribution, and promotion, in the context of tourism growth in the area. The research adopted a qualitative and descriptive approach, using methods such as on-site observation, interviews with individuals involved in tourism, and the analysis of existing documents. The findings reveal that Suykutambo has a notable tourist attraction, supported by its archaeological heritage and natural beauty. However, the implementation of the marketing mix is limited and lacks comprehensive strategic planning. Regarding the product, a disorganized offering with few additional services was detected. Regarding price, there are no established rates or financial strategies that enhance the value of the tourist attraction. Distribution is hampered by a lack of formal sales channels and agreements with tour operators, and promotion is carried out infrequently and without effective digital tactics.
This research study aims to present the marketing mix strategies employed at the archaeological sites of the Suykutambo district, located in the province of Espinar, Cusco region, projected to the year 2025. The main objective is to examine the management of key elements: product, price, distribution, and promotion, in the context of tourism growth in the area. The research adopted a qualitative and descriptive approach, using methods such as on-site observation, interviews with individuals involved in tourism, and the analysis of existing documents. The findings reveal that Suykutambo has a notable tourist attraction, supported by its archaeological heritage and natural beauty. However, the implementation of the marketing mix is limited and lacks comprehensive strategic planning. Regarding the product, a disorganized offering with few additional services was detected. Regarding price, there are no established rates or financial strategies that enhance the value of the tourist attraction. Distribution is hampered by a lack of formal sales channels and agreements with tour operators, and promotion is carried out infrequently and without effective digital tactics.
Description
Keywords
Marketing mix