Promoción turística y el posicionamiento en el atractivo turístico de Tunkimayo La Convención - 2024
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Date
2025
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Publisher
Escuela de Educación Superior Tecnológica Privada KHIPU
Abstract
El presente estudio de investigación presento como objetivo general Determinar la relación de la promoción turística y el posicionamiento del atractivo turístico de Tunkimayo, provincia La Convención – 2024, en cuanto a la metodología es un estudio de tipo básico, descriptico-correlacional, cuantitativo, no experimental de corte transversal, la población son los visitantes a dicho atractivo turístico, hallando una muestra de 52 personas a las que se les aplicó un instrumento con 21 ítems los cuales fueron validados por opinión de expertos y presenta la confiabilidad con el Alfa de Cronbach = 0.889, resultados que indican que la
promoción turística se presenta con un promedio de 2,46 indicando un nivel poco adecuado y el posicionamiento con un promedio de 2,21 reflejando ello un nivel bajo, al finalizar el estudio se concluye que existe relación entre la promoción turística y el posicionamiento del atractivo de Tunkimayo, observándose que la significancia valor = 0.000 < 0.05 lo que indica que la hipótesis planteada es aceptada; así mismo, se tiene el Rho de Spearman = 0.789 la
misma que de acuerdo a la escala de valores se encuentra en el rango de 0,70 a 0,89 e indica una correlación positiva alta.
The objective of this study is to determine the relationship between tourism promotion and the positioning of the tourist attraction of Tunkimayo, province of La Convention – 2024. Regarding the methodology, it was a basic, descriptive-correlational, quantitative, non experimental study. cross-sectional, the population was the visitors to said attraction, finding a sample of 52 people to whom an instrument with 21 items was applied, which were validated by expert opinion and presents reliability with Cronbach's Alpha = 0.889, the results The results obtained indicate that tourism promotion is presented with an average of 2.46, which indicates an inadequate level, and positioning with an average of 2.21, reflecting a low level. At the end of the study, it is concluded that there is a relationship between tourism promotion and positioning of the attraction of Tunkimayo, observing that the significance pvalue = 0.000 < 0.05 which indicates that the proposed hypothesis is accepted; Likewise, we have Spearman's Rho = 0.789, which according to the value scale is in the range of 0.70 to 0.89 and indicates a high positive correlation.
The objective of this study is to determine the relationship between tourism promotion and the positioning of the tourist attraction of Tunkimayo, province of La Convention – 2024. Regarding the methodology, it was a basic, descriptive-correlational, quantitative, non experimental study. cross-sectional, the population was the visitors to said attraction, finding a sample of 52 people to whom an instrument with 21 items was applied, which were validated by expert opinion and presents reliability with Cronbach's Alpha = 0.889, the results The results obtained indicate that tourism promotion is presented with an average of 2.46, which indicates an inadequate level, and positioning with an average of 2.21, reflecting a low level. At the end of the study, it is concluded that there is a relationship between tourism promotion and positioning of the attraction of Tunkimayo, observing that the significance pvalue = 0.000 < 0.05 which indicates that the proposed hypothesis is accepted; Likewise, we have Spearman's Rho = 0.789, which according to the value scale is in the range of 0.70 to 0.89 and indicates a high positive correlation.
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Keywords
Promoción turística, Posicionamiento