Demanda turística en la ruta de la cuenca de Perolniyoc Ollantaytambo 2024
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Date
2025
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Escuela de Educacion Superior Tecnológica Privada Khipu
Abstract
La presente investigación tiene como objetivo describir la demanda turística de la ruta de la cuenca de Perolniyoc para el año 2025, identificando los factores que influyen en su desarrollo y las oportunidades para su fortalecimiento como destino turístico. Para ello, se empleó una metodología de enfoque cuantitativo y descriptivo, basada en la aplicación de encuestas a 15 turistas que visitaron la cuenca de Perolniyoc en temporada baja, complementada con el análisis de la oferta y calidad de los servicios turísticos en la zona. Los resultados indican que la ruta posee un alto potencial debido a su riqueza natural, cultural e histórica, pero enfrenta diversos desafíos que limitan su crecimiento, como la falta de promoción efectiva, una infraestructura deficiente, la calidad irregular de los servicios y la escasa diversificación de la oferta. A pesar de ello, se destaca que el 66.7% de los encuestados está dispuesto a pagar por experiencias de turismo
vivencial y una proporción similar contribuiría económicamente al mantenimiento del sitio, lo que sugiere una oportunidad para implementar estrategias de sostenibilidad.
Para mejorar la demanda turística en Perolniyoc, se proponen acciones clave como el fortalecimiento de la promoción digital y tradicional, el mejoramiento de la
infraestructura y accesibilidad, la capacitación del personal turístico, la diversificación de la oferta con experiencias temáticas y la implementación de estrategias de conservación y sostenibilidad. En conclusión, la ruta de Perolniyoc tiene un gran potencial turístico que puede consolidarse mediante estrategias integrales que permitan atraer más visitantes, mejorar su experiencia y garantizar la sostenibilidad del destino.
This research aims to describe tourism demand for the Perolniyoc Basin Route by 2025, identifying the factors influencing its development and opportunities for strengthening it as a tourist destination. To this end, a quantitative and descriptive methodology was employed, based on 15 tourists who visited the Perolniyoc basin in the low season, complemented by an analysis of the supply and quality of tourism services in the area. The results indicate that the route has high potential due to its natural, cultural, and historical richness, but faces several challenges that limit its growth, such as a lack of effective promotion, poor infrastructure, inconsistent service quality, and limited diversification of offerings. Despite this, it is noteworthy that 66.7% of respondents are willing to pay for experiential tourism experiences, and a similar proportion would contribute financially to the maintenance of the site, suggesting an opportunity to implement sustainability strategies. To improve tourism demand in Perolniyoc, key actions are proposed, such as strengthening digital and traditional promotion, improving infrastructure and accessibility, training tourism staff, diversifying the offering with themed experiences, and implementing conservation and sustainability strategies. In conclusion, the Perolniyoc route has great tourism potential that can be consolidated through comprehensive strategies to attract more visitors, enhance their experience, and ensure the sustainability of the destination.
This research aims to describe tourism demand for the Perolniyoc Basin Route by 2025, identifying the factors influencing its development and opportunities for strengthening it as a tourist destination. To this end, a quantitative and descriptive methodology was employed, based on 15 tourists who visited the Perolniyoc basin in the low season, complemented by an analysis of the supply and quality of tourism services in the area. The results indicate that the route has high potential due to its natural, cultural, and historical richness, but faces several challenges that limit its growth, such as a lack of effective promotion, poor infrastructure, inconsistent service quality, and limited diversification of offerings. Despite this, it is noteworthy that 66.7% of respondents are willing to pay for experiential tourism experiences, and a similar proportion would contribute financially to the maintenance of the site, suggesting an opportunity to implement sustainability strategies. To improve tourism demand in Perolniyoc, key actions are proposed, such as strengthening digital and traditional promotion, improving infrastructure and accessibility, training tourism staff, diversifying the offering with themed experiences, and implementing conservation and sustainability strategies. In conclusion, the Perolniyoc route has great tourism potential that can be consolidated through comprehensive strategies to attract more visitors, enhance their experience, and ensure the sustainability of the destination.
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Keywords
Demanda turística, Factor turístico, Perfil del turista, Infraestructura turística, Turismo, Comportamiento del consumidor